Fashion always changes, but the soul of the brand created by style forever. Back in fashion history, to explore those rare big-name brands in the contemporary history of anecdotes from a historical perspective to look at the existing luxury brands, to reproduce the brilliant classic.
In 1858, Charles Frédéric Worth Road on the 7th at the Paris Peace set up her own fashion company, signs that read: Worth & Bobergh-finished dresses and coats – silk products – new high fashion. “Advanced Custom Fashion” In this connection the originator.
“Custom” is the service from ancient times, the concept is to “tailor” and “custom.” The high-level customization is required on this basis to increase the unique creative, accurate three-dimensional cutting and fine crafts. Today, we know the brand in France, Haute protected by law. Want to enter the list of brands need to go through cumbersome application process and meet a series of strict requirements, the brand must be approved by the French Ministry of Industry for approval in order to be named “Advanced customization (Haute Couture)”.
Balmain’s elegant Chinese clothes
This has been a number of seasons, Balmain designer Christophe Decarnin to genius in those holes in jeans and a white-washed grind style padded shoulders tough coat, became super-trendy girls were keen brand.
But, this brand is not a “card-coming tide,” which was born in 1945, by French fashion designer Pierre Balmain founded, Mr., is a veteran custom fashion house, andDior、BalenciagaTied into a customized fashion after World War II Big Three.
Once Pierre Balmain’s name to represent a unique understanding of the classic means royalty and film stars of the client, a universally recognized symbol of fashion.
In the old days, Balmain design, especially known for evening dress with high quality, blend of feminine and elegant, its clients include movie stars and the royal family and nobles.
In 1951, Paris, designer Pierre Balmain and His Works
1961 Balmain dress
1969 Balmain dress
1957 Balmain dress
1954 Balmain dress
Balmain’s fur
Christian Dior, advanced customized New Look
Filed Christian Dior, it is up to talk about is the luxury of 50 years and the pinnacle of high-level customization.
February 12, 1947, Christian Dior lending held a high-level clothing show, this show shook the entire world: the extravagant to the extreme of the skirt out of fabric piled up a long absence, feminine outline, completely different from the pre-war popular jacket shoulder pads. When the models were dressed in Mr. Dior’s new fashion appears in the show field, the presence of women not only in shock hold your breath, and all for their own body jackets and short skirts disturbed by frustration, a sense of urgency to start a new life in prison firmly grasp of their desires. Finally a model to leave, but also immersed in the kind of elegant atmosphere in the audience who only wake up, burst into a flood of applause.
Well-known fashion magazine “Bazaar” editor exclaimed: “This is a revolution, a really new style!”
This was named “New Look” series of the true end of the Second World War. When Hollywood’s Rita Hayworth wearing sexy baby in this series of slender waist dress, she excitedly said: “The war is over, fortunately we have a new style of fashion!” In the U.S., Dior has therefore become second only General de Gaulle in the French celebrity. He not only designed a set ofClothingBut also designed a new opportunity of life, a period of peace to China and the United States and some leisurely attitude. French fashion people like Marie France Pochna, commented: “New Look of the emergence of the World Look New.”
Mr. Christian Dior thoroughly defeated the Lady Coco Chanel has become a triumph in the 50’s fashion giant. Since the first conference in 1947, Dior has, Dior has been a leader in high-level customized fashion.
Published in 1957, Dior Haute Salon
Mr. Christian Dior (died in 1957) and the model installed in the studio trial
1950 Christian Dior evening dress
1954 Christian Dior dress
1953 Christian Dior dress
1952 VOGUE magazine Christian Dior dress
Balenciaga and his fine cut
And Balmain, like, Balenciaga fall had been forgotten in these quarters were re-sizzling brand. Balenciaga is not the old times, “Futurism” and the flashing material, it is, and Dior, as an extreme high-level customization gorgeous old fashion house famous for.
In 1937, the founder Cristobal Balenciaga in Paris opened Balenciaga haute couture company.
Balenciaga is known for good at cutting. Xiecai are the champions of his family to come and go mobile sexy lines emphasize specific parts of the body. The structure is always maintained in the garment between the width and fit, wearing comfort, the body also appears to be more beautiful. Balenciaga clever use of human visual illusion, belts strategically lowered a little, or put it referred to more than ribs, and even among the cleverly hidden in tights, clothing look more perfect. Non-ideal body of people, once the wear Balenciaga clothing, suddenly seemed radiant.
Balenciaga fashion trend has been hailed as a revolutionary guide, a lot ofCelebrityNobles are specified wearing his fashion, these loyal customers include the Duchess of Windsor, Princess Grace Kelly, etc. They are the world’s major fashion magazine that year had been selected as the best dressed celebrities.
The 1950s, when the business can be done Balenciaga fashion giants like Dior is as big as … … If he wants to say. However, compared to Dior’s 1,000 employees, he was only hired 400 individuals, but have always maintained the number of people interested. Not only that, Balenciaga regularly reject orders, in order to ensure the quality of his design. “A designer’s main task is to make a beautiful and elegant dresses.” Balenciaga said.
1946 VOGUE magazine cover on the Balenciaga dress
1950 VOGUE magazine Balenciaga dress
1951 Balenciaga dress
1951 Balenciaga dress
1955 Balenciaga dress
In 1954, Mr. Balenciaga fashion conference works
In 1954, Mr. Balenciaga fashion conference works
Jacques Fath Givenchy teacher
Filed Jacques Fath, in the country few people know what this person acts, however, when you know the generation of an elegant master Givenchy apprenticeship at the Jacques Fath, you will understand Jacques Fath in the European fashion design in the history of status. Jacques Fath was born in 1912, Jacques Fath’s first personal fashion show held in 1937 and, upon release subjected to a great home.
Benefit from the teachings of her grandmother (Jacques Fath’s grandmother was a Queen’s tailor), self-taught Jacques Fath win over a group of apprentices at the time, running from his own design studio, and his apprentice, such as Givenchy, Valentino, Guy Laroche have all become well-known masters of the future generations. Jacques Fath designed to highlight more from the LayoutPeopleThe elegant temperament, from this point of view, Givenchy and Valentino’s design style is obviously influence by Jacques Fath. The difference is that, due to the religious, and environmental factors, Jacques Fath and graceful, multi-reflected ray of compression, a bit arrogant. Jacques Fath It has also become a prominent feature of the design.
Jacques Fath and his design work
1954 Jacques Fath Advanced Customization
1953 Jacques Fath Advanced Customization
1953 Jacques Fath Advanced Customization
1953 Jacques Fath Advanced Customization
1948 Jacques Fath Advanced Customization
1948 Jacques Fath Advanced Customization
Advanced Customization in 1953 the details of the black velvet evening dress
Advanced Customization in 1953 the details of the black velvet evening dress
Elsa Schiaparelli dreamers of Postmodernism
As early as age 30 in the last century in Paris, Elsa Schiaparelli let the models wore high-heeled shoes make hats were in fashion in front of spectators. Elsa bold and avant-garde design, and she abandoned the then popular Chanel-style “boy style” and “elegant style” to the definition of a new posture for 30 years has prevailed. At the time of her thunder and even overshadowed Coco Chanel, Coco not willing to say “that the Italian people” is just a tailor in the arts.
The early 20th century, it is the germination of various schools of thought when, Elsa and her artist friends were always talking about bubbles in the salon where music, painting, poetry, and to look for inspiration. Therefore, in Elsa’s apparel is often able to see the color Fauvism, cubism, structure, expressionist style, surrealistic decoration.
This skirt is called Skeleton Dress is Elsa Schiaparelli and abstract works of Salvador Dali collaboration
In her friend list includes surrealist master Salvador Dali, the father of modern art after Marcel Duchamp and so on. At that time, Dali also helped Elsa design printed pattern. Presumably this is the first fashion and art Crossover bar!
The Dali’s famous “drawer series” from Schiaparelli’s weird drawer pockets for thought. In the design, Elsa like to use complicated hand embroidery for decoration, a pink silk jacket was covered with gorgeous patterns, but also dotted with such exquisite works of art like buttons. This integration of Spanish-style jacket to a black and white, 30 years to bring a strong visual impact. Her works are often the comments were labeled “shock” “surprise” word.
Elsa Schiaparelli 1959 Nian Fashion
She fashion as a canvas, wantonly in the sway of her imagination, a gray suit-type jacket embroidered with a woman’s face, long blond hair pouring down along the sleeve, such as natural Suibi paintings. Any whimsy in her works can be present, a pair of velvet gloves with fingernail; a necklace with the insects to do … … she is still a long skirt the surface of silver fillings installed, it seems there is numerous bubbles, this strange dress was soon ordered a buyer, but also boarded the “Vogue” magazine’s inside pages.
1951 Elsa Schiaparelli dress
Some people have questioned the real wear of clothing, Elsa said, Never let clothes to adapt to your body, but to train your body to adapt to the clothes. In fact, Elsa is very fancy clothes to wear the real nature, she was not blind pursuit of strange ideas, while ignoring its essential purpose. Elsa treats like to request building garment. Therefore, she presents a chic fashion the structure and profile shape, such as: the shoulder pads pinched waist coat is improved uniforms and leaves the details of the three-dimensional decorative patterns, both beautiful and well as the ability to change the inverted triangle-shaped profile of women’s bodies lines, so that they look more elegant and charming.
Treatment of tabloid articles on the joking her, Elsa cut and paste them into a pattern printed on her scarf and plain-clothed on the design. Humorous way to fight back against her hostile people.
1952 Elsa Schiaparelli dress
Elsa was the first one on the zipper installed in the clothing designer, the first one in the form of different themes to show clothing designer; the first one to use a unified product packaging designer – she gave her beloved pink used in the on the entire brand-name recognition. It is precisely because Elsa’s artistic talent and design in order to advance in 1934, she boarded the “Time” magazine’s cover in August.
In 1973, 83-year-old Elsa the passing away peacefully in Paris. Elsa with amazing artistic creativity to subvert the aesthetic orientation of the old era, the practice of forward-looking spirit of the design work throughout his life. Today, contemporary design masters Jeanne Lanvin, Cristobal Balenciaga and other established brands is still active in the T stage, people can not help but look forward to seeing old style Elsa Schiaparelli.
Old fashion house Jean Patou Paris
Jean Patou is 20 years to 30 years, one of the greatest fashion designers, many of his deeds, have been included in the fashion industry records. He was born in 1887, is a Hispanic French.
In 1914, Jean Patou opened a clothing salon called “PARTY”. After the war, he with his name in Paris, named after fashion house Jean Patou. In August the same year held its first fashion launches, unprecedented.
Jean Patou noble and elegant design, simple and generous, so loved by the Americans. In 1921, he will be officially released before the press were invited to a pre-viewing, since then, fashion, hospitality industry press preview will become a norm.
Since 1922 began, Jean Patou become a popular women’s fashion leader, he was also the first one has the exclusive color and fabric designers. Jean Patou launched every quarter of a color named Patou blue, Patou green … … the leading seasonal fashion colors. His perfume has “AMOOR AMOOR”, “JOY”, “1000″ and so on, is still a symbol of world-renowned brands.
936 years, the death of Pakistan degrees, only 49 years old.
This dress from the brand Jean Patou 1955 years and is not the brand founder’s own design, he was 40 years died. Jean Paul Gaultier has been an assistant in this brand.
1956 Jean Patou Advanced Custom Works
1957 Jean Patou Advanced Custom Works
Queen’s designer: British veteran fashion Norman Hartnell
Norman Hartnell was the 20th century, the early 30s to 50 of London’s most influential high fashion brands, in order to dress well-known. System of that era English high society’s fashion rule is: Harrods and Fortnum & Mason shopping, Hardy Amies designed to wear tweed day dresses, John Cavanagh of the cocktail dresses and Norman Hartnell of the evening. Norman Hartnell is a status symbol at night!
Norman Hartnell was Britain’s Queen Elizabeth II, a very trusted designer, he is a 50’s evening gown designs Britain’s king. Queen’s wedding dress, coronation dresses come from the Norman Hartnell’s hands.
In 1953, designer Norman Hartnell and his skirts are models
1924 Norman Hartnell evening dress
1953, designed by Norman Hartnell dress
He has designed a wedding dress for Queen Elizabeth II, Queen of the Norman Hartnell dress wedding wedding
When the Queen in 1953 for the first time the Commonwealth trip, just one year after she succeeded
Father, George VI, when theCoronation dress was designed by Norman Hartnell. HartnellDesigned to use a lot ofSilk, and with sequins, small beads, pearls and diamonds and other decorative dress.
Norman Hartnell designed the clothes for the Queen
Hardy Amies Royal Queen’s dressmaker
Said earlier, Norman Hartnell designed for the British Queen Elizabeth II to visit a number of important events and when the dress, that the Queen of the casual is the design of everyday life to take care of by Hardy Amies.
Hardy Amies fashion post-war history of one of the most popular designers. He and Christian Dior and Pierre Cardin, and called the world’s three major designers.
Hardy Amies 1909 West End District, was born in Maida Vale, the Royal tailor mother is, so to poetry from an early age, for costume design shown considerable interest. In 1946 in London, set up his own studio, his clothes because of the high style, but also very contemporary, and soon by the upper class woman’s favor. In 1951, he was the first time the Princess was still designed to go to Canada to visit the Queen’s clothing, Hardy Amies was appointed in 1955 as the royal architect, designed specifically for the Queen ElizabethClothingUntil 1989. He died in 2003 at the age of 93.
Dressed in the design of the Queen Hardy Amies
195 years, Barbara Goalen dressed in Hardy Amies dress skirts, by renowned fashion photographer John French film
Designer Hardy Amies and in 1953 he designed the dress
1951 Hardy Amies tailored day dresses
Hardy Amies custom designed day dresses
Charles James of New York style
The United States, New World has been in the old world, is considered a symbol of nouveau riche and the absence of taste, designer Charles James with his custom built out of the senior generation of exquisite fashionable “New York people.” 30’s, 40’s New York replaced Paris as the world fashion center, and influenced by the works of Charles James in Paris, Christian Dior, so determined to reshape Dior in Paris and New York fashion compete.
Charles James dress skirt
Black dress who the man is the architect himself
1948 VOGUE magazine Charles James dress
Charles James dress Exhibition
Ming-yuan Mainbocher with those who
Mainbocher was the first one opened in Paris haute couture houses the U.S. fashion designers. Mainbocher earlier had been as “Vogue” magazine illustrator, like many other designers like Madeleine Vionnet Xiecai he was the impact of skills and to apply these skills designed for the Duchess of Windsor among the wedding.
Mainbocher for its luxury evening wear designs known dark skirt with contrasting colors of the jacket, jacket fur and other decorative embellishment usually.
50 years for Richard Avedon’s photographic collection “Observations” written in the preface, the New York Wets Capote a few of his aristocratic friends described as a “Swan” – Babe Paley, CZ Guest, Marella Agnelli, Gloria Guinness. He swan Babe Paley enshrined as the first card, Marella Agnelli is the first brand in Europe.
HusbandCollectionWorks of art, these “Swan Lady” Babe Paley, Marella Agnelli senior fixed uniform collection.
They flew to Paris twice a year, stay filled with flowers, a gift from the brand Ritz suite, sitting in the front row to see shows, go backstage with the designer veneer kiss, the next day morning and went to Sharon’s trial installation – the purchase of Fixed Uniform The process seems to have become a ritual. CZ Guest, who died in 2003 to 82-year-old to accept “Vogue” interview, when talking about his first Mainbocher dress can not conceal his excitement when: “It was a white summer evening wear short skirts, organdy embroidered with I have seen the most beautiful dark blue pattern. God, it’s very beautiful. ”
1949 Mainbocher dress
1953 Mainbocher dress
1932 Mainbocher dress
1932 Mainbocher dress
1939 Mainbocher dress
1939 Mainbocher dress
1941 Mainbocher dress
Veteran French fashion house Jean Dessès
Designer Jean Dessès (1904-1970) 1937 in the Paris fashion house opened high-level customization and influence across the 40 to 60 years.
1953 Jean Dessès dress
1953 Jean Dessès dress
An old French woman designer Irene Lentz works:
